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10 Unique Things to Buy in Japan: Must-Have Souvenirs and Treats

Finn

March 23, 2025

11 Min Read

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Japan is a shopper’s paradise, offering a mix of traditional treasures and modern finds. If you’re wondering about the best things to buy in Japan, this list has you covered. From quirky capsule toys to rare aged sake, these things to buy in Japan make perfect souvenirs or personal treats. Let’s explore 10 must-have items and where to find them!

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Capsule Toys (Gachapon)

Capsule toys, or “gachapon,” are small, collectible items sold in vending machines across Japan. For just a few hundred yen (usually 200-500 yen), you can get tiny figurines, keychains, or even mini replicas of everyday objects like sushi, shoes, or animals. You’ll be amazed by the creativity of the Japanese—these toys are bursting with fun details and clever designs. They’re affordable, exciting, and one of the best things to buy in Japan to bring home a piece of Japanese pop culture. Want specific Bandai gachapon, like your favorite anime or game characters? You can check where to get them on Bandai’s official Gashapon website (search “Bandai Gashapon” online). It lists locations and new releases!

• Why Buy It? Gachapon are unique, collectible, and capture Japan’s playful spirit. The surprise of not knowing what you’ll get adds to the thrill!

• Where to Buy: You’ll find gachapon machines almost everywhere in Japan—outside convenience stores (like 7-Eleven or Lawson), in shopping arcades, and at train stations. For the best selection, visit these popular capsule toy chain stores:
  • CPLA: A well-known chain, they offer hundreds of machines with the latest gachapon designs.
  • Gachagacha no Mori: Found in cities like Fukuoka, Osaka and Tokyo, this store is a gachapon lover’s dream, packed with colorful machines and rare finds.
  • Gashapon Department Store: The biggest in the world, located in Ikebukuro (Tokyo) inside Sunshine City. It has 3,000+ machines—perfect for collectors!
  • Other Spots: Check out Akihabara (Tokyo, Dotonbori (Osaka, or big retailers like Yodobashi Camera with dedicated gachapon sections. You can actually find gachapon machines almost anywhere—like outside convenience stores—so just keep an eye out while you’re exploring!

Omamori (Temple Amulets)

Omamori are traditional Japanese amulets blessed by priests at Shinto shrines and Buddhist temples. They’re one of the most meaningful things to buy in Japan, believed to offer blessings like good luck, health, love, success, or even safe travels. These small, colorful pouches—often made of silk or brocade—contain a prayer or sacred inscription inside, sealed for protection. Priced between 300 and 1,000 yen, they’re an affordable way to carry a piece of Japan’s spiritual heritage with you.

• Why Buy It? Omamori are more than just souvenirs—they’re a spiritual keepsake with deep cultural roots. Each one is designed for a specific purpose, like passing exams, finding romance, or staying healthy, making them thoughtful gifts for friends or family. Their compact size also means they’re easy to pack or attach to bags and keys.

• Where to Buy: You can find omamori at almost any temple or shrine in Japan, but the most famous spots offer unique designs and stronger spiritual vibes. Try these popular locations:
  • Senso-ji (Tokyo): This iconic Buddhist temple in Asakusa is one of Tokyo’s oldest and busiest. Its omamori often feature designs tied to its lantern-lit charm—perfect for luck or protection.
  • Fushimi Inari Taisha (Kyoto): Known for its thousands of red torii gates, this Shinto shrine sells omamori shaped like foxes (Inari’s messengers) or gates, great for prosperity and success.
  • Meiji Jingu (Tokyo): A peaceful shrine in Shibuya dedicated to Emperor Meiji. Its omamori are elegant and popular for health or family blessings.
  • Other Spots: Look for them at Kiyomizu-dera (Kyoto) for love-themed omamori, or Itsukushima Shrine (Miyajima) for unique designs near the floating torii gate. Smaller local shrines might surprise you with handmade versions too!

Traditional Daruma Dolls

Traditional Daruma Dolls are round, red figures that symbolize perseverance and resilience, making them cool things to buy in Japan for 500-2,000 yen. Modeled after Bodhidharma, a Zen monk, you paint one eye when setting a goal and the other when it’s achieved, turning them into a personal talisman of success.

• Why Buy It? Daruma dolls are more than just cute—they’re a motivational cultural keepsake with a powerful message: never give up. Whether it’s for passing an exam, starting a project, or chasing a dream, they’re a fun way to stay inspired. I think they’re a perfect desk buddy or gift—simple yet packed with meaning!

• Where to Buy: Grab Daruma dolls at these traditional spots:
  • Gotokuji Temple (Tokyo): Famous for its lucky cat statues, this temple also sells Daruma near Setagaya—small and affordable ones are common here.
  • Kiyomizu-dera (Kyoto): This iconic temple’s nearby shops offer Daruma in various sizes and colors, perfect after exploring the hillside.
  • Daruma-ji Temple (Takasaki): The birthplace of Daruma dolls, just outside Tokyo, where you’ll find authentic designs during the annual Daruma market (January).
  • Souvenir Shops: Look in Asakusa (near Senso-ji) or tourist areas like Osaka’s Shinsaibashi for a variety.

Muhi S2a itch relief liquid

Muhi S2a is a medicated itch relief liquid that deserves a spot on your list of things to buy in Japan. This little bottle (usually 50ml) is a fast-acting solution for mosquito bites, rashes, or skin irritations, delivering a cooling sensation that soothes itchy skin in seconds. Priced between 500 and 800 yen, it’s a practical choice for anyone exploring Japan’s humid summers or outdoor adventures.

• Why Buy It? It is compact, effective, and a must-have for travelers. Whether you’re hiking in Kyoto’s bamboo groves or strolling through Tokyo’s parks, bug bites can sneak up on you. Personally, I found it super useful, within minutes of applying it, the itch was gone!

• Where to Buy: You can grab one at most places selling daily essentials in Japan:
  • Drugstores: Chains like Matsumoto Kiyoshi, Welcia, or Kokumin stock it in their skincare or medicine aisles.
  • Don Quijote (Donki): This discount store often has Muhi alongside other travel-friendly items.
  • Convenience Stores: Look for it at 7-Eleven, Lawson, or FamilyMart.

Daiichi Sankyo Oral Ulcer Patch

The Daiichi Sankyo Oral Ulcer Patch is a smart little remedy that belongs on your list of things to buy in Japan. Unlike regular bandages, this patch isn’t sticky—it dissolves naturally in 30-60 minutes after application, soothing painful mouth sores (oral ulcers) fast. Priced around 1,000 yen for a box.

• Why Buy It? This patch is a game-changer for quick relief from oral ulcers. I’ve tried it myself, and it’s really effective—wet the sore with saliva, apply the orange side (white side out), and by the next day, the discomfort was mostly gone. It’s odorless, tasteless, and doesn’t irritate, making it a fantastic Japanese souvenir for yourself or friends who get mouth sores often.
• Where to Buy: You can find the Daiichi Sankyo Oral Ulcer Patch at these convenient spots:
  • Drugstores: Chains like Matsumoto Kiyoshi, Welcia, or Tsuruha Drug stock it in their oral care or medicine sections.
  • Don Quijote (Donki): Look for it among health essentials in stores like Shibuya (Tokyo) or Namba (Osaka)—great for late-night buys.
  • Convenience Stores: 7-Eleven, Lawson, or FamilyMart often carry it, especially in busy areas like Harajuku or Kyoto’s Gion.

Gion Tsujiri Chokyu no Shiro (祇園辻利長久の白)

As a super matcha lover myself, I can say matcha is definitely a must-buy traditional item in Japan. Gion Tsujiri Chokyu no Shiro is a premium matcha powder that’s a standout among things to buy in Japan. This high-quality green tea, produced by the famous Gion Tsujiri brand, comes in a 40g tin and is perfect for drinking or baking. Known for its smooth, rich flavor and vibrant green color, it’s made from carefully selected tea leaves grown in Uji, Kyoto. Priced around 2,000-3,000 yen, it’s a luxurious treat for matcha lovers.

• Why Buy It? Chokyu no Shiro offers an authentic taste of Japanese tea culture. Whether you whisk it into a frothy cup or use it in desserts like cakes and cookies, it brings a touch of Kyoto to your home. It’s also a great gift for foodies who appreciate premium ingredients—I’ve gifted it myself, and it’s always a hit!

• Where to Buy: You can find Gion Tsujiri Chokyu no Shiro at these spots:
  • Gion Tsujiri Stores: The flagship store in Gion, Kyoto (near Yasaka Shrine) is the best place to get it fresh. They also have branches in Tokyo Skytree Town and Kyoto Station.
  • Department Stores: Look for it at Takashimaya or Isetan in Tokyo and Osaka, often in the gourmet food sections.

Nanaya TEA CHOCOLATE MATCHA 7

Nanaya’s TEA CHOCOLATE MATCHA 7, from the renowned Shizuoka matcha specialist “ななや” (Nanaya), is a unique treat that belongs on your list of things to buy in Japan. This set features seven matcha chocolates with different concentrations—ranging from 1.2% to an intense 29.1%—plus one hojicha (roasted tea) flavor, all packed in a beautiful gradient box. Made with premium Shizuoka matcha, each piece blends rich tea flavor with smooth chocolate. Priced around 1,200-1,800 yen, it’s a must for matcha fans exploring Japan.

• Why Buy It? These chocolates let you taste the full spectrum of matcha, from mild and sweet to the world’s most intense at 29.1%. It’s perfect for savoring yourself or gifting to fellow tea lovers. The stunning green gradient also makes it a visually appealing souvenir—one bite, and you’ll see why it’s a standout among Japanese treats!

• Where to Buy: You can find Nanaya TEA CHOCOLATE MATCHA 7 at these locations:
  • Nanaya Stores: Visit the flagship in Fujieda (Shizuoka) or branches like Nanaya青山店 (Aoyama, Tokyo), Nanaya京都三条店 (Kyoto Sanjo), and the Asakusa collaboration shop with Suzukien (Tokyo).
  • Department Stores: Check Matsuzakaya in Shizuoka or other upscale stores in Tokyo and Kyoto

ROYCE’ Orange Peel Chocolate

The Royce’ Orange Peel Chocolate Bar is a delightful treat that deserves a spot among the things to buy in Japan. Made by Royce’, a Hokkaido-based chocolatier, this bar combines silky milk chocolate with chewy, sweet-tangy candied orange peel for a perfect balance of flavors. Each bite offers a burst of citrus freshness wrapped in Royce’s signature creamy chocolate, typically sold for around 2,000 yen per pack. It’s a luxurious snack straight from Japan’s gourmet heartland.

• Why Buy It? This chocolate bar blends the zesty kick of candied orange peel with the rich, smooth taste of Hokkaido chocolate—a combo that’s both unique and addictive. It’s ideal for savoring on your own or gifting to friends who love a twist on classic sweets. I’d grab one just for the way the orange peel cuts through the sweetness—pure bliss!
• Where to Buy: You can find the Royce Candied Orange Peel Chocolate Bar at these locations:
  • Royce Stores: Visit Royce shops in Hokkaido, like the Sapporo flagship or New Chitose Airport branches, for the freshest selection.
  • Airports: Look for it at Narita (Tokyo), Kansai (Osaka), or other major airports in Royce’s souvenir sections—perfect for last-minute buys.
  • Department Stores: Check Takashimaya or Mitsukoshi in Tokyo and Osaka, especially during Hokkaido product fairs.

10-Year Aged Sake: Kikurihime

Kikurihime, a 10-year-aged sake, is a luxurious addition to your list of things to buy in Japan. Crafted by Kikuhime Co. in Ishikawa Prefecture, this limited-edition gem (720ml) is made from top-grade Yamada Nishiki rice and aged for a decade to develop its deep, complex flavor. With a smooth, mellow taste and hints of caramel and brown sugar, it’s a rare treat that stands out among typical sakes. Priced around 25,000 yen, it’s a premium choice for anyone seeking something special from Japan’s sake world.

• Why Buy It? The rich taste and rarity make Kikurihime truly unique. Aging for 10 years softens its edges, giving it a refined sweetness and depth that’s perfect for sipping slowly on special occasions. It’s a fantastic gift for sake enthusiasts or a personal indulgence to savor Japan’s craftsmanship.
• Where to Buy: You can find Kikurihime at select specialty stores in Japan:
  • Yamaya: This liquor chain, with branches in Tokyo (e.g., Shibuya) and Osaka (e.g., Umeda), often stocks premium and limited-edition sakes like Kikurihime—check their seasonal offerings.
  • Isetan Department Stores: Look in the sake sections of Isetan Shinjuku (Tokyo) or Isetan Umeda (Osaka) for this high-end bottle, especially during gift-giving seasons like midsummer or New Year’s.

Premium Shochu: Tsutsumi

Tsutsumi shochu is a bold, premium spirit and one of the most unique things to buy in Japan. Produced by Tsutsumi Shuzo in Kumamoto Prefecture, this traditional distilled drink is stronger than sake—typically 25-40% alcohol—and comes in varieties made from barley, sweet potatoes, or rice. Priced around 12,000 yen for a 720ml bottle, Tsutsumi offers a refined yet powerful flavor, often with earthy or fruity notes depending on the type. It’s a standout in Japan’s drinking culture.

• Why Buy It? Tsutsumi gives you a true taste of Japanese heritage, with a kick that’s bolder than sake but still smooth and enjoyable. Whether you sip it on the rocks or mix it with soda, it’s versatile and memorable! It’s also a great way to explore shochu, a spirit that’s less known outside Japan but loved locally.
• Where to Buy: Pick up Tsutsumi at these convenient spots:
  • Bic Camera: The alcohol sections in Bic Camera stores, like Shinjuku (Tokyo) or Namba (Osaka), carry Tsutsumi alongside other premium shochu
  • Kaldi Coffee Farm: This supermarket chain, with locations in Tokyo (e.g., Ikebukuro) and Osaka (e.g., Shinsaibashi), stocks Tsutsumi in its curated Japanese liquor aisle, often near imported snacks.
  • Specialty Shops: Look for it at Liquor Mountain (Yamaya’s sister chain) or regional stores in Kyushu, like Kumamoto, where Tsutsumi Shuzo is based.

Conclusion: Your Shopping Adventure Awaits!

These 10 things to buy in Japan showcase the country’s incredible mix of tradition, creativity, and practicality. Whether you’re grabbing gachapon for fun, omamori for luck, or aged sake for a taste of luxury, you’re bringing home a piece of Japan’s magic. Shopping here is an adventure in itself—so pack some extra yen and an empty suitcase! Planning a trip to snag these treasures? Check out my 5 Day Tokyo Itinerary for must-visit spots like Akihabara and Harajuku, or my 3 Day Osaka Itinerary to explore Dotonbori and Namba. Need a place to stay? Find the best options with Where to Stay in Tokyo and Where to Stay in Osaka.

Happy shopping, and let me know your favorite find in the comments below!